Nov 12 2012
Schor’s book Plentitude focuses mainly on steering consumers away from the BAU (business as usual) economy, and working towards a more diverse method of consumption. Previous generations have left us in somewhat of an economic bind figuring that we’d have the knowledge and the resources to escape it when the time was right. Unfortunately, with our current economic standing and the direction in which our environment is moving, we are not in a position to find any sort of easy solution. With resources becoming more and more scarce, we are finding it harder to come up with the funds to live. Jobs are also unavailable right now, and time itself is not enough to create these jobs. Schor comes up with a number of solutions to combat these economic issues as well as to maintain a high quality of life. She suggests that we create more opportunities for ourselves to obtain more sources of income. Most of her suggestions involving things that we can create for ourselves involve locally manufactured and environmentally friendly materials to help reduce our ecological footprint while also moving away from the BAU method of globalization. One idea of Schor’s that I really agree with is the idea of sharing expensive goods. For example, it seems excessive and unnecessary that one house of five people would have five computers, five televisions, five iPads, four cars, etc. We can live just as lavishly with one of each appliance present in the house. Not only would it be more cost-effective, but it would also help to maintain a balance of social networking/media with other non-media related activity.
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