Sep 28 2014
Throughout the second part of Isenberg’s Downtown America gender and racial concerns came about consuming downtown public spaces with riots. Since the downtown area was the most public space and the space with the most security riots often occurred defining commercial life. Riots brought about not only concerns of violence and safety, but also questioned commercial practices and values. Isenberg describes that black urbanization and white suburbanization had made African Americans “more and more the central city customer,” however retailers were still reluctant to cater to black customers (pg. 209). Nostalgia movements arose that could be illustrated through exploring marketplaces and historic downtown districts that experienced flourishing popularity. The “old” architectural designs of buildings reclaimed their importance as consumers looked for these aspects of the architecture when visiting these spaces. Retail stores remained dedicated and loyal to customers and through their stores and prices, individuals were able to experience this nostalgia movement. However, the suburban movement toward big shopping centers was coming about once executives because to realize where the majority of the middle class consumers shopped. Throughout this century downtown urban development experienced continuous reinvention through its stores, aesthetics, and consumers.
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