Nov 10 2014
This reading consists of four chapters, each about a different well known corporation in the American market. The chapters cover Nike, Ben & Jerry’s, Starbucks and Patagonia. A brief history is given which places each company in its own economic, social and political context, followed by an analysis of how each marketed its product using unique cultural connections. It was fascinating reading about these very different companies and some of the psychology they employ in their advertising. It was also interesting comparing the companies’ values and motivations and how these influenced their marketing and sales.
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