Nov 10 2014

Nike and Advertising

Published by at 8:43 am under Reflection Blog

Nike was the perfect brand for the 1980s. The politics that swept the country at the time made Americans feel like they needed to live a certain lifestyle and have the accompanying goods. Nike took advantage of this through its advertising. Sports were (and still are) seen as something for everyone to do. Athletic success depends largely on hard work, not social standing. In 1988, Nike produced a series of ads that depicted people overcoming odds to succeed in their sports, and hinted that it was possible through Nike products. I thought it was a really clever way to  convince people that they needed Nikes.

 

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