Apr 12 2010

Wal-Mart

Wal-Mart

On Thursday April 8, 2010 it was in the high 70s. The Wal-Mart parking lot was not completely full like it usually is. When we walked in there was a group of executives from Kraft in the lobby, it looked like they were observing people and discussing what they saw. It was as if they were doing a similar thing, by observing the customers and shoppers.

Inside there were a lot of women with young children, a lot of infants and toddlers. Most of the children were riding in the shopping carts so they were all too young to walk or could not walk well enough to keep up with the shopping schedule.

When I first walked in on the grocery store side I saw right away an entire section of Twilight apparel. There was a flat screen television that was showing trailers and video clips from the movies. There were t-shirts, posters, school supplies, sweat shirts, DVDs, CDs, and anything else you can slap Twilight on. Wal-Mart definitely understands the power of the tween, or young female shoppers. They were using televisions and sounds from the movie to draw people in.

In the toy section everything was brightly colored. They had a whole section for Barbies and an entire section for Dora the Explorer. The boxes were bright colors and had big flashy writing. Also a lot of the toys moved and you could test it. A lot of the boxes had holes in them so you could poke their bellies or try the toys out. After pressing the button the animal or doll or toy moved and usually made a noise and sometimes even lit up. This hands on experience when picking out the toy could definitely have an effect on what a child buys.

While in the toy section I observed a mother and son. The son wanted to buy some Legos he had to find some he liked while staying in his price range because he was spending his own money, he had only $30. His mother was helping him figure out what he wanted and how much he would have to spend and how much he could keep. The boy picked out a box of legos that was lime green and on one of the lower shelves. It was on a shelf that was at eye level for the child, not his mother. The bright green box was right in his area to see and grab it. This I am sure was done on purpose because when it comes to toys stores have to market to the child because that is who is going to be wanting and influencing the toys being purchased.

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