Feb 05 2012

Satisfaction Guaranteed, Part 2

Published by at 11:08 pm under Reflection Blog,Uncategorized

In this section of the book, Strasser discusses many interesting things about promoting goods and the introduction of more modern stores. The fact that children are special targets for promotional materials seems obvious, yet still incredibly interesting. Another thing I found particularly interesting in this reading was the role of the retailer throughout all the changes in promotional schemes and labeling, specifically the Knox Gelatin retailer drawing. The development and increase of department stores as well as chain stores had an interesting effect on the market. I was not surprised to read that immigrants and women were hired for less, though I was surprised by the fact that Macy’s hired women in order to relate better to their customers, not just to get cheap labor.

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