Sep 03 2014

Conspicuous Consumption

Published by at 12:35 am under Reflection Blog

Veblen categorizes people into either the working class or the leisure class based on how they spend. He seems to particularly focus on the leisure class and writes about how not only will members buy the best of everything in order to maintain their position in the social hierarchy, but they will give gifts and throw parties that show off their financial state. Veblen also observes that members of the leisure class will “cultivate” an “aesthetic” and “[learn] how too live a life of ostensible leisure in a becoming way” (190). I think that this is even more true today: present-day culture is obsessed with the famous, and people will often buy things because a person considered to be “aspirational” owns it. Some feel the need to spend out of their means because they admire a certain celebrity’s “aesthetic.”

 

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