Sep 05 2014

Fiske Reflection Post

Published by at 1:08 am under Reflection Blog

In his article “Shopping for Pleasure: Malls, Power and Resistance”, John Fiske likens American consumption habits to religious fanaticism. By calling malls cathedrals of consumption, he makes the apt observation that American society seems to worship the act of purchasing commodities. He describes shopping in our modern world as a ritual practiced by ‘sheep’- the sheep being us consumers. Fiske then makes the claim that we often find ourselves in the position in our society that we are forced to buy goods, for whatever reason there may be (social acceptance, Veblenesque conspicuous consumption, greed). It is made clear in the text that Fiske feels very uneasily about American consumption habits; furthermore, he appears to despise malls.

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