Sep 11 2014

Satisfaction Guaranteed

Published by at 12:45 pm under Reflection Blog

In the second half of “Satisfaction Guaranteed,” Strasser discusses early advertising campaigns and techniques. Premiums, in particular, were a very popular advertising tool utilized by numerous brands. Premiums required consumers to send in their proofs of purchase in exchange for a gift. I found this interesting considering we have modified versions of this system today, such as the Box Tops for Education program. It is easy to understand how brands succeeded when providing their customers with gifts.

 

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